Privacy Policy

1. Information We Collect

Automatically Collected Information

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• IP address and approximate location
• Browser type and version
• Operating system
• Pages visited and time spent on each page
• Referring website or source
• Device information (screen resolution, device type)

Information You Provide

We may collect information you voluntarily provide when you:

• Subscribe to our email newsletter
• Contact us via email
• Participate in surveys or feedback forms
• Leave comments (if available)

2. How We Use Your Information

We use the collected information for the following purposes:

• Website Analytics: To understand how visitors use our site and improve user experience
• Content Optimization: To determine which BF6 Beta content is most valuable to our users
• Communication: To send newsletter updates about Battlefield 6 Beta and launch information (if you subscribe)
• Technical Improvements: To optimize website performance and fix technical issues
• Legal Compliance: To comply with applicable laws and regulations

3. Cookies and Tracking Technologies

Our website uses the following cookies and tracking technologies:

Essential Cookies

• Required for basic website functionality
• Cannot be disabled without affecting site performance

Analytics Cookies

• Google Analytics: Tracks user behavior and site performance
• Plausible Analytics: Privacy-focused analytics without personal data collection

Advertising Cookies (Google AdSense)

• Used to display relevant advertisements
• May track your interests across websites
• You can opt out through Google Ad Settings

4. Third-Party Services

We use the following third-party services that may collect your data:

Google Services

• Google Analytics: Website traffic analysis
• Google AdSense: Advertising network
• Google Fonts: Web fonts (may collect IP address)

Google's Privacy Policy: https://policies.google.com/privacy

Plausible Analytics

• Privacy-focused analytics service
• Does not use cookies or collect personal data
• GDPR, CCPA, and PECR compliant

Email Services

If you subscribe to our newsletter, we may use email service providers like Mailchimp or ConvertKit to manage subscriptions and send updates.

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party services (analytics, email, hosting) that help operate our website
• Legal Requirements: If required by law, court order, or government regulation
• Safety Protection: To protect the rights, property, or safety of our website, users, or others
• Business Transfer: In connection with a merger, acquisition, or sale of assets

6. Data Retention

We retain your information for the following periods:

• Analytics Data: 26 months (Google Analytics default)
• Email Subscribers: Until you unsubscribe or request deletion
• Contact Information: 2 years after last communication
• Website Logs: 30 days for security and technical purposes

7. Your Rights and Choices

For All Users

• Opt-out of Cookies: Configure your browser settings or use our cookie preferences
• Unsubscribe: Use the unsubscribe link in our emails
• Contact Us: Request information about your data

For EU/UK Users (GDPR Rights)

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate information
• Erasure: Request deletion of your data
• Portability: Receive your data in a machine-readable format
• Restriction: Limit how we process your data
• Objection: Object to processing based on legitimate interests

For California Users (CCPA Rights)

• Know: What personal information we collect and how it's used
• Delete: Request deletion of your personal information
• Opt-out: Opt-out of the sale of personal information (we don't sell data)
• Non-discrimination: Equal service regardless of privacy choices

8. Children's Privacy

Our website is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that we have collected information from a child under 13, we will delete it immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. We ensure appropriate safeguards are in place to protect your data in accordance with applicable privacy laws.

10. Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is 100% secure.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Sending email notifications to subscribers (for material changes)

12. Contact Information

13. Gaming Content Disclaimer

This website provides information about Battlefield 6, a video game rated M for Mature (17+) by the ESRB. Our content may include discussions of simulated violence and warfare as they relate to the game. We comply with EA's Content Policy for fan sites.